How we measure what we get paid for.
“You only pay when we make you money” only means something if the rules are written down. Here’s exactly how Revenue Point defines a touch, a conversion, and a dispute — before you sign anything.
Performance-based pricing sounds simple until a deal closes six weeks after an AI conversation and both sides ask the same question: “does that count?” This page answers that question. It covers the two pricing models, how we define each element of attribution, what the audit trail looks like, and how we resolve the edge cases.
Some parameters — specifically the attribution window and per-engagement fee rate — are finalized in your signed Order Form because they depend on your industry, average deal size, and list profile. This page defines the standard methodology those parameters plug into.
Two models, one principle.
Both models are performance-only. The difference is what event triggers the fee.
Anchor — per booked appointment
A flat fee per qualified appointment that is booked and attended by a Revenue Point–touched lead. The rate is set in your Order Form (our current standard is $60 per attended appointment). You pay nothing for no-shows or for leads who do not engage.
Revenue Share — percent of closed revenue
A percentage of revenue closed from Revenue Point–touched leads within the attribution window. The rate and window are set in your Order Form (our current standard is 40% of attributed closed revenue). You pay only when your team closes a deal from a lead we reactivated.
You can also run a hybrid: Anchor for booked calls, Revenue Share for closed deals. Most partners start on Anchor for predictability and switch to Revenue Share once they see their close-rate data.
The four terms that matter.
Revenue Point touch
A lead is “touched” when our AI sends the initial outreach message to that contact from your campaign. The touch timestamp is recorded at send time in our platform and is available in your dashboard. Contacts that fail delivery (invalid number, carrier block, opt-out) are marked undelivered and are not considered touched for attribution purposes.
Reply
Any inbound message from a touched lead after the initial outreach constitutes a reply. Replies are logged with timestamp, message content, and sentiment classification (interested, neutral, opt-out). Opt-outs are processed immediately and suppressed from all future messaging; they are never billed.
Booked appointment (Anchor model)
An appointment is “booked” when a touched lead confirms a time slot through the calendar link provided by your team during onboarding. It is billed as “attended” once your sales team confirms the meeting happened (default: no-show flag within 24 hours of the scheduled time; if no flag is set, the appointment is treated as attended). You can dispute a no-show within 5 business days.
Attributed conversion (Revenue Share model)
A closed-won deal is “attributed” to Revenue Point when: (a) the contact was touched by our AI, (b) the deal reaches Closed Won in your CRM within the attribution window defined in your Order Form (measured from the touch date), and (c) the deal value is as reported by you in the monthly reconciliation. The attribution window is the single most negotiated item in the Order Form; it typically ranges from 30 to 90 days depending on your average sales cycle.
What never triggers a fee.
- Leads already active in your pipeline. If a contact had an open deal in your CRM at the time we sent the initial touch, their conversion is excluded from attribution. Onboarding includes a suppression upload step specifically for this.
- No-show appointments (Anchor model). A booked appointment that your team flags as a no-show within 24 hours is not billed.
- Deals outside the attribution window. If a touched lead closes after the window defined in your Order Form expires, that deal is not attributed to Revenue Point regardless of how the relationship started.
- Opt-outs. Any lead that replied STOP (or any standard opt-out keyword) is immediately suppressed and never billed, regardless of whether they later convert through another channel.
- Undelivered messages. Contacts where delivery failed (invalid number, DNC match, carrier block) are not billed and are returned to you in the post-campaign hygiene report.
- Re-uploaded contacts. If you add a previously suppressed or opted-out contact to a new list upload, they remain suppressed. Sending to known opt-outs would violate TCPA; we do not do it, and you would not be billed for an attempt we refuse to make.
Everything is on the record.
Every billed event has a paper trail you can pull:
Conversation transcripts
Every AI conversation is logged with timestamps and message content. You can request the full transcript for any contact at any time.
Itemized invoices
Invoices list each billed event (appointment or closed deal) with the lead identifier, touch date, event date, and billed amount. No line item is unnamed.
Monthly reconciliation
Revenue Share partners receive a draft invoice each month for review before it is finalized. You have 5 business days to flag discrepancies before payment is due.
Data export on request
At any time, you can request a CSV export of every touch, reply, booked appointment, and attributed conversion tied to your account.
How we handle disagreements.
We expect disputes to be rare because the definitions above leave little room for ambiguity. When they do happen, here is the process:
Flag the line item
Email support@revenue-point.com within 5 business days of receiving your invoice, identifying the specific line item you are disputing and the reason (e.g., “lead was already in pipeline,” “appointment was a no-show,” “deal closed outside the window”).
We pull the record
We retrieve the conversation transcript, delivery log, and booking record for the disputed contact. We share this with you within 2 business days.
Resolution
If the record supports your dispute, we remove the line item. If it supports ours, we explain why. If there’s genuine ambiguity (edge cases the definitions don’t cleanly resolve), we split it. We have never taken a partner to collections over an attribution dispute; that is not a road either of us should want to go down.
Questions about how attribution would work for your specific industry, sales cycle, or CRM setup?
The demo is the right place to ask them. We’ll walk through how the attribution window, fee model, and suppression logic would look for your exact database before you commit to anything.
Ready to see the math in action?
Book a 30-minute demo. We’ll show you the AI, walk through how attribution applies to your database, and give you a rate quote before the call ends.
No commitment. No pressure. Just a coffee date over Zoom.